33 Crew
Not an influencer program. A crew.
The 33 Crew is Primm's hybrid brand ambassador and street team — the people who put the product in front of real humans, in real rooms, across Illinois.
Participate
- Product launches
- Dispensary pop-ups
- Budtender & consumer education
- Community activations
- Special Primm events
- Optional Crew outings
- Quests & challenges
- Paid event work
What you get
- Free Primm merchandise
- Special Primm access
- Crew experiences
- United Center suite experiences
- Paid activations
- Product training
- Direct interaction with the Primm brand team
Event work is paid. Well. And it's supposed to be fun.
You get trained
Crew members are trained on the products and the brand before working any Primm event. Nobody gets thrown on a floor cold.
You show up
Members are expected to participate in some paid activations. That's the deal — the Crew is built around real work, not posting.
The fun is optional
Social and group experiences are optional, unless they're explicitly attached to a paid activation. Come for the outings if you want them.
Access comes later
Accepted applicants will receive access to a separate Crew space once they're in. There's no member portal here yet.
Request Access
33 Crew is built for people who show up—not just people who post. We're looking for budtenders, creators, community connectors, event people, and genuine supporters who believe product quality and real experiences matter. Follower count isn't the price of admission. Character, energy, reliability, and cultural fit are.
- Takes approximately five minutes.
- Applications are reviewed by real people.
- Accepted members begin with product and brand training.
- Participation is selective and based on current Crew needs.
- 01Access
- 02Find Your Place
- 03Show Up
- 04Review